Pebble Steel is a new flagship smartwatch of a widely successful kickstarter Pebble. It’s the latest craze and everybody wants one. Unfortunately the demand far outweighs the supply – it’s a well known problem. Pebble can’t manufacture enough new Steels in time, there’re many backorders, missed deadlines, a lot of frustrated, complaining customers.

But Pebble is not called genius for nothing. They found a brilliant solution, one they borrowed directly from the Apple, when the company was at its very humble beginning and was struggling as well. If you recall – original Apple 1 computer was sold as an electronic kit, that users had to put together themselves. This approach solved many problems for Apple back then and it will be very helpful for Pebble today.

Enter “Pebble Steel: Do it yourself” kit. The new Steel will ship as a collection of parts with detailed instructions on how to put them together. Since Pebble Steel doesn’t have to come fully assembled – that will seriously cut down manufacturing time and the product will ship to users much sooner. Cost saved on assembly labor will also be passed directly to customers – expect to see cheaper Steels soon. And since majority of Pebble users are computer/electronics geeks anyway, crowd that loves tinkering with their gadgets – assembling your very own Pebble Steel will come as an interesting and a welcome challenge and will make a proud owner even more proud.